Head of Marketing - Cash Loans & Two-Wheeler Financing

Join WOM Finance as the Head of Marketing for Cash Loans & Two-Wheeler Financing in the vibrant region of Badung, Bali. This is a unique opportunity to lead and optimize the performance of our sales and portfolio strategies for two-wheeler financing. As the Head of Marketing, you will be responsible for driving growth and maximizing revenue through innovative marketing campaigns, strategic partnerships, and data-driven decision-making.

WOM Finance is a rapidly growing fintech company specializing in cash loans and two-wheeler financing. With a strong presence in Bali, we are committed to providing accessible and affordable financial solutions to our customers. Our mission is to empower individuals and businesses by offering flexible and reliable financing options.

In this role, you will work closely with cross-functional teams to develop and implement marketing strategies that align with our business objectives. You will leverage your expertise in digital marketing, market research, and customer analytics to create impactful campaigns that drive customer acquisition and retention. Additionally, you will collaborate with our sales and operations teams to ensure seamless execution of marketing initiatives and achieve our revenue targets.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
• Lead and mentor a high-performing marketing team, providing guidance and support to achieve business goals.
• Conduct market research and analysis to identify trends, opportunities, and competitive advantages.
• Collaborate with sales and operations teams to align marketing initiatives with revenue targets.
• Oversee the development and implementation of digital marketing campaigns, including SEO, SEM, social media, and content marketing.
• Monitor and optimize marketing performance using data analytics tools such as Google Analytics, Google Ads, and Meta Ads Manager.
• Build and maintain strategic partnerships with industry players, influencers, and media outlets to expand our reach and credibility.
• Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation and continuous improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 8-10 years of experience in marketing, with a proven track record in fintech or financial services industry.
• Strong understanding of digital marketing channels and tools, including Google Ads, Meta Ads Manager, and CRM systems.
• Proven ability to develop and execute data-driven marketing strategies.
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills.
• Proficiency in English and Bahasa Indonesia.
• Certification in digital marketing or related field is a plus.

🛠️ Keahlian

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